The Flipkart Big Billion Days sale event, on the other hand, will take place over the course of six days in 2021. In addition, he claims that “the proportion may rise to 60-65 percent by the time of Diwali the following year.” Since the outbreak began, we’ve seen an increase in the number of direct-to-consumer (D2C) brands on our marketplace. In recent years, the number of such companies that have succeeded has increased by the day, and they will play a very important part this Diwali.” 71 percent of sellers, on the other hand, said that they were anticipating a rise in total sales numbers. Aside from that, the study revealed that 62 percent of merchants expected to see an improvement in the exposure of their products. Meanwhile, 71 percent of the sellers expressed confidence in their ability to resume normal business operations after the lockdown period.
